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South West viewers will be forced to switch their viewing habits once again with WIN signing a new programming deal.

The company will switch back to broadcasting Nine Network content on July 1, having partnered with Network Ten for nearly five years.

Outgoing Nine chief executive Hugh Marks said the deal will allow for efficiencies between the two companies in news and sales.

"The opportunities presented by the WIN Network to both extend the reach of Nine’s premium content into more regional markets under one agreement, and to work co-operatively with them on a national and local news operation, mean this is the right time for us to return to WIN."

Nine will receive at least 50 per cent of the station's advertising revenue for the length of the seven year deal.

Viewers will gain one additional channel, with 9Life set to make a return for regional WA audiences.

Network Ten programming is expected to return to the West Digital channels jointly owned by GWN7 and WIN. 

A breakdown in contract negotiations saw the West Digital channels left without any programming for nearly two days when the first switch happened in 2016.

The original switch was caused by the loss of WIN's content agreement with Nine along the eastern seaboard to Southern Cross Austereo, the owner of the Hit and Triple M radio stations. 

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